Like a drug
The purchase has on the individual a state of excitement, even euphoria, which means that endorphins and dopamine are activated. The buyer feels good and it makes him repeat the behavior. This is reinforced behavior. When the person realizes that your purchase is unsatisfactory, the initial excitement fades, giving way to anxiety. This state of anxiety needs a quick solution to produce an instant pleasure: the purchase. And back again. The mechanism causing addiction is exactly the same as the one presented in the smoker, the cocaine addict or compulsive gambler.
Women are more likely to be addicted to shopping
The obvious fact that women are more likely to buy compulsively and become addicted to shopping is not new. During the Paleolithic, the longest period of human history, men were hunters and women were gatherers. The men were an animal with the intention of capturing him, had that sole purpose. Women, however, look for berries, fruits, roots or any other food. Therefore the latter sought many things, ie, had multiple objectives rather than a specific one as in the case of men. Clear that this instinct ancestral not seem to affect everyone equally.
Cure shopping addiction
The best way to learn not to mess is to take a cloth and a cleanser and leave the house like jets of gold. When you have to clean, very careful not to smudge. The same medicine can be applied to the cravings of shopping, minimalist medicine: getting rid of the unnecessary. When you acquire the habit of selling, pulling or donate what does not, suddenly every purchase is the subject of discussion you really need it? Do not I have as something similar? Could not live perfectly well without this subject?
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